The 15,000 ft. facility offers busy professionals and local residents an elegantly designed, full-service destination for fitness and wellness in Brooklyn, NYC. Having supported creative needs at the MAC in Manhattan, when the Brooklyn MAC was under construction, RCG met with the team to develop the revised branding for the new location and apply it to the facility itself. Once open, other collateral and promotions were developed to help get the word out that Brooklyn MAC was open and ready for business!