The 15,000 ft. facility offers busy professionals and local residence an elegantly designed full service destination for fitness and wellness in Brooklyn, NYC. Having supported some creative needs in the MAC in Manhattan, when the Brooklyn MAC was under construction, RCG met with the team to develop the revised branding for the new location and apply it to the facility itself. Once open, other collateral and promotions were developed to help get the word out there that Brooklyn MAC was open and ready for business.
The ultimate destination for comprehensive, executive, medical exams. RCG worked with Elitra Health and its partners, creating the name and brand.